Are you interested in the cross-cultural challenges created by the globalization of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years?
Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel – and that expertise is what the cutting-edge degree programme "Global Sales and Marketing" (GSM) is all about.
The "cross-cultural management and emerging markets center" is dealing with research projects concerning cross-cultural management.
|Degree:||Bachelor of Arts in Business (BA)|
|Duration:||6 semesters (180 ECTS)|
|Mode of study:||full-time|
'A'-level/high school diploma or equivalent
|Internship:||In 2 parts - ten weeks total|
|Compulsory semester abroad:||During the 3rd semester at one of the 100 partner-universites world-wide.|
|Language of tuition:||100% English|
|Related Master's Degrees:||Accounting, Controlling and Financial Management|
Digital Business Management
Global Sales and Marketing
Supply Chain Management
|Head of Studies:||Prof. (FH) DI Dr. Margarethe Überwimmer|
|Programme Administration:||Ms. Verena Gerstmayr|
FH OÖ – University of Applied Sciences Upper Austria
School of Management
Wehrgrabengasse 1–3, 4400 Steyr/Austria
Tel.: +43 (0)50804-33500
Fax: +43 (0)50804-33599